How to Get Podcast Sponsors: Data From the Top 200 Shows
We read 1,898 recent episodes of Apple's US top 200 podcasts: who sponsors them, which ad networks they use, and how to pitch the same brands.
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Guides to finding, pricing and pitching sponsorships. Newsletter prices come from 321 rate cards and reply data from 13,429 pitches to brands, both from Book a Sponsor.
Sponsorship Packages and Levels: How to Build and Price Tiers
Tiers priced from 321 newsletters' rate cards: a classified lists at 40% of the main slot and a dedicated send at 2.31 times. With a package builder.
Media Sponsorship: What It Is and How to Value One
A media sponsor gives coverage instead of cash. Value it at what the coverage costs to buy, using real newsletter list prices.
Sponsorship Follow-Up Email: Templates and When to Send
92% of brand replies to 13,429 pitches came within 7 days. When to follow up, how many times, and five short templates.
Best Sponsorship Platforms for Creators and Newsletters (2026)
15 platforms for newsletters, YouTube and podcasts, ranked on how much selling each does for you, published fees and who can use it.
Sponsorship Pricing: How Much to Charge for a Sponsorship
What 321 newsletters list for one sponsor slot, by list size, plus sourced podcast, YouTube and social rates and how to set your own price.
How Many Brands Should You Pitch to Land One Sponsorship?
About 395 first pitches per yes in 13,429 real pitches to brands, the funnel stage by stage, and the arithmetic for your own goal.
How to Find Brands That Already Sponsor Creators Like You
Brands with a newsletter ad on record replied twice as often (2.6% vs 1.3%). Where to find brands that already pay creators.
How to Find Sponsorship Opportunities in 2026
Marketplaces, outreach and the channel-by-channel routes for YouTube, podcasts, newsletters, Instagram, TikTok, Twitch and events.
Sponsorship Media Kit: How to Build One That Lands Deals
The seven sections brands check, a copyable template, examples for a podcast, a streamer and a newsletter, and a rate card priced from real data.
Sponsorship Email Template: How to Cold Email Brands
Four short templates, subject lines, who to send them to and how fast brands reply, from 13,429 pitches to brands.